Wants to become a Good Marketer? These Fundamental Things Can Help you to Scale Ahead

Are you someone who is willing to learn the marketing things/ fundamentals associated with it? or you may be someone who has already been in the marketing field for quite a few years and not getting successful? If the answer is yes, then this article is for you. 

In this article, I will be guiding you through the exact Blue Print that professional marketers always follow to stay ahead of the competition. Also, you will learn the fundamentals of marketing that has been always helped to market any product in a better way.

These steps will not only get you a good start in your journey but will also help you to scale your growth magically like any other thing.

This article is written for the ones who are completely new to the marketing field and want to establish their career ahead, also if you are a struggled marketer or want to boost your marketing skills further for wide exposure, you need to completely read this article and understand the things you are missing in your marketing campaigns.

So that you can improve and focus on those grey areas, and start to grow rapidly.

Now, let's straight jump to the article without wasting much time, and understand the fundamentals first.

What is Marketing (The Fundamentals)?

The Fundamentals of Marketing

Marketing in a nutshell referred to the activities, that a company/business follows to promote its products and/or services. Marketing is not just only about advertising and selling the products to the customer, it starts from the very beginning of the product research phase to the delivery of the actual product to the customer. 

Also, there are some stages where additional activities like customer feedback and implementation are included with the whole process after the product delivery.

Now, to understand the things further let's have a look at the fundamental things that are still valid and will be always in the future, that you must need to know very well.

Marketing is an Art or Science? It is one of the most commonly asked questions in this industry. Now the answer to the question is: Marketing is an art but based on science, not creativity. As we already discussed before that, the journey of a marketing campaign starts from the product research phase itself. 

Now imagine that you might have a product, that no one is looking for; then how can you be able to sell this product to someone? You need some stats and collect those data before you start researching your product.

Only having a set of creative advertisements will not gonna help you to sell your product on its own, there must be a market need for your product, and it should solve the customers burning problem very effectively. That's why it becomes very important to find your product the right market fit before you start promoting it. 

The Importance of Marketing:

The Importance of Marketing

Marketing is all about sending the right product info, at the right time to the right people. If you miss any of the steps mentioned then you might lose your potential customer, and your competitor can grab that chance to pitch themselves.

The main objective of marketing is to build brand awareness so that it will help you to gain more and more customers in the long run. One more important thing that you should always keep in mind is that you as a brand must build your trust by connecting with your customers and providing them the solutions they are looking for. In this way, it will be easy for you to recall your brand value, and you as a business need not push your product always to generate sales.

When you build mass trust with your audience/customer, they start referring your products to other people in their circle by word of mouth, and you generate more and more sales, without making much effort. Word of mouth marketing is the best channel of marketing ever & people usually trust their close contacts, rather than a product or a brand.

It is always important to position your brand very well in your market and to differentiate your value prepositions to beat your competitors. But at the same time, you have to be very careful that you are not completely focused on your marketing efforts rather than the product itself.

As we already know, a good product sells itself, so you have to focus on your product very deeply and improve it. By having a bad product, and good marketing you are going to accelerate your product death.

The aim of marketing is to know and understand the customer so well that the product or service fits him & sells itself...

Peter Drucker 

Traditional Vs Digital Marketing:

Marketing using any channel or medium will not gonna change the customer perception, it may help you reach your audience in a better effective way by investing in a comparatively smaller budget. But science and behavior will always remain the same.

In this new era of the Internet, most brands like to go for the digital marketing channels rather than the traditional marketing, there is nothing wrong with going for the digital marketing medium as long as you understand the concepts very well.

Is Digital Marketing actually worth going for? Well, the answer is it may be for your product worth a try. There is nothing harmful to building your digital presence around every channel, it will help you to build your brand trust.

But if you are concerned about the advertisements, which come with an ROI, you should be very specific before choosing the right platform. If your product is too generic, that means if your product is made for anyone around the market, then the traditional TV & Radio ads are good for you, because they will help you to reach in front of millions of potential customers on a very small budget compared to the digital marketing channels, where the accessibility ratio is very low as of now comparatively.

But if you have a product that is best suitable for a particular industry/ set of people/ location, then Digital Advertising will be the best option to go for, you can laser-target specific customers and show them your product at a very small ad cost.

How to Market a Product Better?

Steps to Market Your Product Better

Marketing a product in a cost-effective way always depends upon your strategy and action plan. As long as you are very close to the fundamentals of marketing and aligned with the principles, it won't hurt you much.

Here are the 4 P's of marketing, that you need to go through very clearly before and at the time of starting a marketing campaign.

Product - Before marketing and promoting your product, you must be well aware of the product very well and have a deep understanding of it.

Price - Your product must be very competitive if you are entering a red ocean. If you are the only player in your niche or have high brand value, you can charge a high price for your product.

Place - Are you promoting the right product at the right place? Don't try to be overconfident about you will find your targetted customer anywhere. Try to identify your customers very well and learn their behavior patterns. Even the right product for the right person at the wrong place can lead to rejection.

Promotion- Are you using the right marketing channels to reach your audience or not? If you are planning to sell a good biography book by using TV ads, it may not be that fruitful for you. Always analyze very deeply where your audience spends most of their time and find the right medium to connect with them.

 

By considering all of the elements together, you can approach a holistic marketing strategy.

CATT Marketing Funnel:

The CATT Marketing Funnel

What is the CATT marketing funnel? and why do you need to use it for your campaigns? The answer to these questions will be found in this section of the article.

CATT is known as the Content - Attention - Trust - Transaction.

When you build a funnel for your marketing campaign, you always convert more leads and nurture them very effectively. The formula for the CATT Framework: n^ CATT.

*[n] = Your targetted Niche.

[C] - Content: Create high-quality and useful content to attract more people from your niche and try to solve/ guide them on how you can easily solve their problems.

Example: Blog Posts, Videos, Podcasts, Webinars.

[A] - Attention: Try to get their attention by using your content marketing strategies, so that you can easily drive a lot of traffic towards your content.

Example: SEO, Paid Ads, Social Media Marketing.

[T] - Trust: Build trust with your audiences by engaging them with your content and trying to retarget them using ads & email marketing.

Example: Ads, Push Notifications, Emails

[T] - Transaction: This is the final step of the funnel where you will nurture your leads so well that they can be converted into your paying customer and will pay you to get your product.

If you follow all the above steps very well, then you will be able to generate sales naturally on your own every time. But remember one thing, this is a complete cycle as described and presented in the attached image for your reference. As long as you follow the cycle, you will generate more and more sales.

Integrated Digital Marketing:

Integrated Digital Marketing Framework

Integrated Digital Marketing is referred to as the holistic approach of doing marketing by using all the digital channels and integrating those with each other so that they can perform like a machine for you.

Some people prefer to run SEO and paid ads, but when you left other channels like video marketing and social media, you are actually losing lots of potential customers for you, By integrating every channel using an automaton system will work like a charm and it will help you in generating more leads for your business.

This will help you to build your brand awareness very fast and help you align with your marketing funnel very well. Because you can get a chance to interact with your audience at every stage of the framework.

Personal Branding: MassTrust Blueprint:

MassTrust Blue Print for Personal Branding

Building your personal brand is another key thing you should focus on rather than only focusing on your product marketing. When you establish your personal brand very well, you can directly sell any products you want by just referring to the product directly to your audience without investing a lot in the ads.

This is quite similar to the influencer marketing strategy, once you get people's trust, they will get what you refer to them. You might have seen that big brands always hire celebrities to promote their product very fast to their audience, it is a very powerful as well as a cost-effective way of marketing.

People love to hear from any other people rather than a brand, by focusing on your personal branding efforts, you actually connect with your audience very well and understand their problems better.

Once you establish your personal brand in a very good position, you can rule your niche market and sell your high-ticket products very easily. But the downside of personal branding is it can't be sold or invested by any others. 

You can always build a sub-brand and promote it as an ambassador using your face value, which will definitely have a good reach ahead.

The main advantage of having your personal brand is building your mass trust with your audience, which will help you to sky-high your business in a very short span of time.

Conclusion:

I hope you now have a clear understanding of the marketing fundamentals and the ways to improve your marketing efforts by focusing on the basic rules. No matter if you are going for a regular advertisement by using the traditional marketing approach or trying to get your hands on the digital channels, the fundamentals will always remain the same.

If you like this article and find it worth reading, then please share it with the others you think it might be useful for them.

Have any questions in your mind? refer to our FAQ section or you can leave a comment below.

Frequently Asked Questions(FAQs):

1. Why Marketing is important?

Ans: Marketing is the most important way to build your brand trust and promote your product in front of your potential customers. If you don't market your product very well, even if you have a great product, no one is going to buy it.

Jo dikhta hai, wahi bikta hai. 

People can't discover and find themselves what your product is all about, you need to reach the people from your side.

2. Is it compulsory to learn marketing as a business owner, despite having a marketing team?

Ans: Yes, it is very much important for a business owner as well to understand the fundamental concepts of marketing. Your marketing team can help you promote your product ahead, but you are the only one who creates the product first.

And before creating your product, you must have your own marketing sense to understand the product and its values better.

3. For how long do the marketing processes we need to run?

Ans: Marketing is a never-ending process as we discussed above. From product research to customer feedback, the journey always continues like a loop. 

You need to understand your buyer's persona and make improvements accordingly on a regular basis, only if you want to sustain your position for a very long time.

This article is a part of the DDIP(Digital Deepak Internship Program). Click To Apply